Privacy Policy

At LumEssences, operated by Etrade Essense Limited ("we", "our", or "us"), protecting your privacy is one of our highest priorities. We are committed to handling your personal information responsibly, transparently, and in accordance with applicable data protection laws.

This Privacy & Cookie Policy explains how we collect, use, store, disclose, and protect your personal information when you visit www.lumessences.com, create an account, place an order, or otherwise interact with our website.

Where applicable, we process personal data in accordance with the EU General Data Protection Regulation (EU GDPR), the UK GDPR, the UK Data Protection Act 2018, and other applicable privacy legislation.

By using our website, you acknowledge that you have read and understood this Privacy & Cookie Policy.

1. Who We Are

LumEssences is operated by:

Etrade Essense Limited

8/F China Hong Kong Tower

8-12 Hennessy Road

Wan Chai, Hong Kong

Website: www.lumessences.com

Email: contact@lumessences.com

2. Information We Collect

We collect only the information necessary to provide our products and services efficiently and securely.

Personal Information

Depending on how you use our website, we may collect:

Full name
Billing and shipping addresses
Email address
Telephone number
Account login details
Purchase history
Customer support communications

Payment Information

For your security, we do not store your complete credit or debit card details.

Payments are processed securely by certified third-party payment providers using encrypted payment systems.

Technical Information

When you visit our website, we may automatically collect:

IP address
Browser type and version
Device information
Operating system
Time zone
Pages viewed
Website interactions
Referral source
Cookie identifiers

Marketing Preferences

We record your preferences regarding:

Email newsletters
Promotional offers
SMS notifications (where available)
Marketing consent choices

We never sell, rent, or trade your personal information to third parties for their own marketing purposes.

3. Creating an Account

You may choose to create a customer account to enjoy a faster checkout experience and manage your orders.

You are responsible for maintaining the confidentiality of your login credentials and for all activities carried out using your account.

If you believe your account has been accessed without authorization, please contact us immediately.

4. How We Use Your Information

We use your personal information to:

Process and fulfill your orders
Deliver products and manage returns
Provide customer support
Respond to inquiries
Verify your identity where necessary
Process payments
Prevent fraud and unauthorized activity
Improve our website and services
Personalize your shopping experience
Send marketing communications where you have given your consent
Comply with legal, regulatory, and tax obligations

We process personal information only where we have a lawful basis to do so under applicable data protection legislation.

5. Marketing Communications

If you choose to subscribe, we may send you:

New product launches
Exclusive promotions
Beauty advice
Special offers
Company news

You may unsubscribe at any time by clicking the unsubscribe link included in our emails or by contacting us.

Please note that transactional communications, such as order confirmations, shipping updates, password resets, and security notifications, are essential to providing our services and cannot be opted out of while your order or account remains active.

6. Sharing Your Information

We share personal information only where necessary to operate our business.

This may include trusted service providers such as:

Payment service providers
Shipping and logistics partners
Warehousing and fulfillment providers
Website hosting providers
IT and cloud service providers
Fraud prevention services
Analytics providers
Customer support platforms
Marketing service providers (where consent has been given)

All third-party service providers are contractually required to protect your personal information and process it only on our instructions.

We may also disclose personal information where required by law, legal process, regulatory authorities, or to protect our legitimate rights and interests.

7. Cookies

What Are Cookies?

Cookies are small text files placed on your device when you visit our website. They help us remember your preferences, improve website performance, enhance security, and provide a better shopping experience.

Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the operation of our website and enable features such as:

Shopping cart
Secure checkout
Customer login
Fraud prevention
Website security

These cookies cannot be disabled.

Performance & Analytics Cookies

These cookies help us understand how visitors use our website so we can improve performance and usability.

Functional Cookies

These cookies remember your preferences, including:

Language
Currency
Region
Recently viewed products
Saved preferences

Marketing & Advertising Cookies

With your consent, these cookies help us display relevant advertisements and measure the effectiveness of advertising campaigns.

They may be set by advertising partners or social media platforms.

Cookie Consent

When you first visit LumEssences, you will be presented with a cookie consent banner.

In accordance with applicable European privacy laws:

Essential cookies are always active.
Analytics, functionality, and marketing cookies are used only after you have given your consent.
You may withdraw or update your cookie preferences at any time through our Cookie Settings or your browser settings.

Managing Cookies

Most web browsers allow you to:

View cookies
Delete cookies
Block cookies
Restrict third-party cookies

Please note that disabling certain cookies may affect the functionality and performance of our website.

8. International Data Transfers

As a company based in Hong Kong serving customers worldwide, your personal information may be transferred to and processed in countries outside your country of residence.

Where personal data is transferred internationally, we implement appropriate safeguards, including contractual protections and other recognized transfer mechanisms, to ensure your information remains protected in accordance with applicable data protection laws, including the GDPR where applicable.

9. Data Security

We use appropriate technical and organizational measures to protect your personal information, including:

SSL/TLS encryption
Secure servers
Firewalls
Access controls
Encrypted payment processing
Security monitoring
Regular system updates

Although we take reasonable steps to protect your information, no internet transmission or electronic storage system can be guaranteed to be completely secure.

10. Data Retention

We retain personal information only for as long as necessary to:

Fulfill your orders
Provide customer support
Meet legal, accounting, and tax obligations
Resolve disputes
Enforce our agreements

When personal information is no longer required, it is securely deleted or anonymized.

11. Your Privacy Rights

Where applicable under the GDPR, UK GDPR, and other relevant laws, you may have the right to:

Access your personal information
Correct inaccurate or incomplete information
Request deletion of your personal data
Restrict or object to certain processing activities
Withdraw your consent at any time
Request data portability
Lodge a complaint with your local data protection authority

We will respond to valid requests within the timeframes required by applicable law.

12. Children's Privacy

Our website and products are intended for individuals aged 16 years and over.

We do not knowingly collect personal information from children. If we become aware that personal information has been collected from a child without appropriate consent, we will take reasonable steps to delete it promptly.

13. Third-Party Websites

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices, content, or security of external websites. We encourage you to review their privacy policies before providing any personal information.

14. Changes to This Privacy Policy

We may update this Privacy & Cookie Policy from time to time to reflect changes in legislation, technology, business practices, or our services.

The latest version will always be published on this page together with the updated effective date.

Your continued use of our website following any changes constitutes acceptance of the updated policy.

15. Contact Us

If you have any questions about this Privacy & Cookie Policy or wish to exercise your privacy rights, please contact us.

LumEssences